The Grand Highlander SUV from Toyota Was Transformed into a Massive Nintendo Console

The Grand Highlander SUV from Toyota Was Transformed into a Massive Nintendo Console

Of Course, There’s a Reason—it Highlights Toyota’s Nintendo Giveaway.

The new 2024 Grand Highlander three-row SUV has already been customized by Toyota, and the company has dressed it up as a massive Nintendo system on wheels. This must be the automotive equivalent of candy in the grocery checkout aisle.

You see, Toyota is promoting a giveaway in which 500 owners of the Grand Highlander will receive a Nintendo Switch-OLED Model and a copy of Mario Kart 8 Deluxe. If your children somehow missed reading about this on social media, they will learn about it at the Chicago auto show. Although we could see it being mistaken for a Domino’s Pizza delivery vehicle, it’s impossible to miss the red, white, and blue Nintendo Switch Grand Highlander on the floor of McCormick Place.

Attendees will be able to climb inside the Nintendo Switch Grand Highlander, sit in the third row, and play Mario Kart 8 (on a Nintendo Switch, of course) using a sizable screen and an equally sizable cluster of speakers. It’s a fine distraction, no doubt, from the less-than-optimal comfort of the Grand Highlander’s third row seat.

The irony in this situation is that the bright screen and robust speaker system that make up the Nintendo Switch OLED’s special selling points are not utilized by the Nintendo Switch Grand Highlander. Not to mention that the Switch OLED looks to be permanently mounted in a display case, also taking away its portability.

Still, we’re confident that the kids will find this to be a must-see, so once they learn about the Nintendo Switch giveaway, don’t be surprised if your kids start persuading you to buy a new SUV—specifically, a certain new-for-2024 three-row Toyota. If those kids haven’t figured it out yet, they’ll want to emphasize the price difference between, say, an SUV and a Nintendo Switch before annoying the living daylights out of you until you give in and shell out the few hundred dollars for the gaming console.


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