Aiming for a Sustainable Energy Economy, Tesla Unveils Third “Master Plan”

Aiming for a Sustainable Energy Economy, Tesla Unveils Third Master Plan

Elon Musk, CEO of Tesla, spoke about the company’s overall objective and how its upcoming models will contribute to it, but he did not specifically address rumors of Model Y and Model 3 updates.

  • Today, Elon Musk, the CEO of Tesla, hosted an Investor Day event in Austin, Texas.
  • Much of the talk was about the company’s “Master Plan,” which is now all about sustainability.
  • There are also rumors of upcoming updates for the Model Y and Model 3.

“There is a clear path to a fully sustainable earth, with abundance.”

Although that is not how most investor presentations for automotive companies begin, Elon Musk, Tesla’s CEO, delivered that as his opening statement during the company’s Investor Day presentation today in Austin, Texas.

The gathering was billed as the third instalment of Musk’s upcoming Tesla Master Plan, which outlines the company’s long-term strategic direction. To put it briefly, the first TMP, from 2006, was about financing more affordable EVs by first selling a more expensive sports car (the original Tesla Roadster). The second, which followed a decade after the first, broadened Tesla’s scope to include solar roofs with battery storage, expanded the company’s product line to “address all major segments,” developing safer self-driving capability that and finding a way to let Tesla owners “make money for you when you aren’t using it.” Not every aspect of these plans has been realized.

Tesla’s New Master Plan

Musk’s third Master Plan shifts its focus to the entire world. “Tesla’s purpose is to accelerate the world’s transition to sustainable energy,” the company said today, calling its latest plan a “path to a fully renewable energy future for the earth.”

Musk claimed that a sustainable energy economy was within reach, but that it would take an incredible amount of investment—roughly $10 trillion—into new technologies to get there. That means 240 total tWh (terawatt hours) of energy storage (stationary batteries and electric vehicles) and 30 tW (terawatts) of renewable power generation. The benefits far outweigh the cost, Musk said, and the next two hours of the presentation beefed up this vision, including the many ways Tesla is working toward this goal—and, of course, how its own fleet of vehicles fit into this overall plan.

Updated Model 3 and Model Y

The official presentation itself did not reveal any new information regarding Tesla’s vehicles; rather, today’s rumors about a redesigned Model Y with the codename Juniper were the focus. The new Model Y will have upgraded exterior and interior and should arrive in 2024, according to Automotive News. A new Model 3 with upgrades, code-named Highland, is also being developed.

The unnamed future car can be assembled without the conventional automotive frame (box) thanks to the new platform and its integrated battery pack, which will make assembly cheaper and quicker. Although Tesla didn’t specifically mention these models during Investor Day, it did explain how it will build EVs on its next-generation platforms more efficiently than it does now.

Another change comes from the way Tesla has steadily increased the percentage of controllers it designed itself that can be found in its vehicles’ powertrains. In the original Model S, for example, just 20 percent of the controllers were designed by Tesla. The figure for the Model Y is 61%. Tesla claims that it will be 85% in the Cybertruck and 100% in the following-generation vehicles. Better control over the entire vehicle’s software will be the main advantage of this change, according to Tesla.

The Investor Day event also featured an actual Cybertruck that displayed a new steering yoke design, rear folding seats, and a screen for rear passengers.


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